A complete, done-for-you marketing toolkit that combines seven essential services—SEO website copy, blog articles, email sequences, Instagram DM automations, text reminders, review request campaigns, and lead magnet funnels—built to attract clients, automate follow-up, and keep your calendar full.
Your brand’s voice, clarified and optimized for your website.
- What It Is
CoreSite Copy™ is a foundational set of website content written specifically for your business. It’s designed to clearly explain who you are, what you do, and why clients should trust and book with you. Every word is written to sound like you while also helping search engines (like Google) find and rank your website.
- Who It’s For
Local service-based businesses who want a clean, professional, and persuasive website—but don’t know what to say or how to say it online.
- What’s Included
We create four essential pages of content, fully written and optimized for both people and search engines:
Home Page – A clear overview of who you are, what you offer, and how to take the next step (typically calling, booking, or requesting a consultation). This page introduces your brand and sets the tone for your entire website.
About Page – Your story, values, and what makes your business unique. This builds trust and helps clients feel connected to you before they even reach out.
Services Page – A breakdown of your core services or treatments, written in simple language with client benefits in mind. We help you explain what each service is, who it’s for, and why it matters—without sounding salesy or confusing.
Contact Page – Friendly, accessible messaging that invites people to reach out, call, visit, or book online. Includes a short thank-you message, directions if needed, and call-to-action language to increase conversions.
- Add-on Options (Available Separately)
Additional service-specific landing pages
FAQs or blog content
Location-based copy for multi-location practices
On-page SEO keyword research and implementation
GHL page builder setup and publishing (if you don’t have a site)
- Where It Lives
These pages are placed on your business website—whether it’s built with WordPress, Wix, Squarespace, or GoHighLevel’s page builder.
- How It Can Be Used
As your first impression to new potential clients
To guide visitors through your offerings and booking process
As a foundation for future marketing campaigns, ads, or email sequences
To improve your Google visibility and local SEO ranking
- Why It Matters
Most local businesses either say too little or too much online—and neither builds trust. Professionally written website copy helps you speak confidently, answer your clients' unspoken questions, and guide them toward scheduling an appointment. It also improves your chances of showing up when people in your area search for services like yours.
Content that builds your authority, improves your SEO, and answers your clients’ questions—before they even ask.
- What It Is
LocalLift Blogs™ are informative blog articles written specifically for your business and your audience. Each article is written in your brand’s voice and designed to help potential clients find you online, trust your expertise, and book with confidence.
- Who It’s For
Service-based business owners who want to show up on Google, educate their clients, and build credibility—but don’t have the time or know-how to write content themselves.
- What’s Included
Each blog article includes:
- A keyword-optimized headline
- 500–1000 words of original content written specifically for your business and audience
- A clear topic that aligns with your services (e.g., “What to Expect from Your First Botox Appointment” or “3 Signs You Need a Chiropractic Adjustment”)
- A soft call-to-action encouraging the reader to book, contact, or learn more
- Suggested meta title and meta description for SEO
- Formatting instructions or ready-to-paste HTML (optional)
- Where It Lives
These blog posts are meant to live on the blog section of your website. If you don’t have a blog set up yet, we’ll provide instructions or optional add-on services to help you launch one through our's - or another platform.
- How It Can Be Used
- Posted on your website to build your local SEO and organic traffic
- Repurposed as captions for Instagram, Facebook, or Pinterest
- Turned into email newsletters or text snippets
- Used as internal links within your website to guide visitors to book a service
- Shared with clients to answer FAQs or educate them between visits
- Why It Matters
Google rewards businesses that consistently publish helpful content—and so do clients. Blog posts help your site show up in search results, demonstrate your expertise, and build trust before someone ever contacts you. They’re also one of the most flexible and reusable content types, making them an incredibly smart investment for long-term growth.
- Examples of Blog Topics
“5 Mistakes to Avoid After a Chemical Peel”
“Should I Get a Deep Tissue Massage or Swedish Massage?”
“What to Know Before Your First Lip Filler Appointment”
“The Best Skincare Routine for Post-Laser Recovery”
“How Often Should You Visit a Chiropractor?”
- How This Fits Into Your Plan
Tier 1: Up to 5 content pieces per month (blogs can be part of this mix)
Tier 2: Up to 10 content pieces per month
Tier 3: Up to 15 content pieces per month, including deeper educational pieces or longer SEO articles upon request
Automated email sequences that guide new leads, educate clients, and keep your business top of mind.
- What It Is
Inbox Nurture™ is a series of professionally written, pre-scheduled emails designed to automatically connect with your leads and clients at key moments in their journey—whether they just downloaded a lead magnet, booked an appointment, or need a gentle nudge to come back.
- Who It’s For
Service-based businesses that want to stay in touch with clients but don’t have the time (or tools) to manually send emails or write compelling follow-up messages.
- What’s Included
Each sequence typically includes:
- A series of 3–5 emails, depending on your goal (welcome, lead nurture, post-service follow-up, etc.)
- Custom-written content based on your business voice, tone, and offer
- Strategic delivery timing to maximize open and response rates
- Subject lines and preview text optimized for engagement
- Setup and testing inside your email provider or ours if applicable
Types of sequences you might use:
- New Lead Welcome Sequence
- Post-Consultation Follow-Up
- Lead Magnet Delivery Sequence
- Rebooking or Retention Series
- Seasonal Promotion Nurture Flow
- Where It Lives
These emails are stored and automated in your email provider account or ours if applicable. We handle setup during onboarding or the first month, depending on your plan. If you use a different platform (like Mailchimp or ActiveCampaign), we can provide the copy and instructions for your team to implement.
- How It Can Be Used
- Welcome new leads automatically and introduce your brand
- Send educational tips to build trust and reduce no-shows
- Re-engage inactive clients or promote a new service
- Follow up after a consultation to close the sale
- Nurture clients between appointments to encourage retention
- Why It Matters
Most service-based businesses lose potential clients simply by not following up. With Inbox Nurture™, your leads never go cold, and your brand stays top of mind—all without writing a single email yourself. It saves time, improves booking rates, and increases lifetime client value.
- How This Fits Into Your Plan
Tier 2: Includes 1 email sequence setup during onboarding (e.g., welcome or lead magnet nurture)
Tier 3: Includes ongoing sequence updates, re-engagement flows, or multi-step automations with segmentation
Turn Instagram conversations into conversions—automatically.
- What It Is
AutoDM Flow™ is an automated Instagram direct message (DM) system that delivers your lead magnet, coupon, or booking link instantly when a follower sends a keyword (like “GLOW” or “SAVE”). It’s built inside your account with our software and connects directly to your CRM and follow-up workflows.
- Who It’s For
Service-based businesses that are active on Instagram and want to turn casual followers into real leads—without manually responding to every DM.
- What’s Included
- A custom keyword trigger (e.g., “GLOW” or “BOOK”)
- A fully written automated reply (or short sequence of replies)
- Lead capture form or booking link connected to your CRM
- Setup and testing inside our software (Instagram API required)
- Optional delivery of a downloadable lead magnet (like a coupon, checklist, or guide)
- Where It Lives
Inside your account with our software workflows, connected to your Instagram Business account. Your audience never sees our software—they just think your team responded instantly and professionally.
- How It Can Be Used
- Deliver a free guide, offer, or discount via DM
- Collect names and emails from followers
- Start automated follow-up (email or text) after a DM opt-in
- Link straight to your online booking system
- Run promotions via Stories or Reels and track real results
- Why It Matters
Most service providers get DMs like “What’s the price?” or “How do I book?” but don’t have time to answer quickly—or professionally. AutoDM Flow™ bridges that gap, creating instant engagement, capturing leads, and helping you book clients while you sleep.
- How This Fits Into Your Plan
Tier 2: One AutoDM Flow setup during onboarding (with lead magnet or booking link)
Tier 3: Ongoing support and optimization, including new keyword flows or integration with seasonal promos
Automated text follow-ups that save time, reduce no-shows, and keep your clients engaged.
- What It Is
SmartText Reminders™ is a customized SMS communication system that automatically confirms appointments, sends timely reminders, and follows up with clients—all without manual effort. It can also include optional email reminders as part of the same workflow.
- Who It’s For
Service-based businesses that want to cut down on no-shows, improve appointment flow, and maintain professional communication with their clients—without needing to send messages manually.
- What’s Included
- Personalized SMS reminder messages (with optional email versions)
- Pre-appointment reminders (1–2 days before and/or same-day messages)
- Post-appointment messages (thank-you, rebooking prompts, or review requests)
- Setup of automated workflows inside your account using our software.
- One reminder series included with Tier 2, and expanded flows in Tier 3
- Message templates tailored to your services, tone, and scheduling style
- Where It Lives
These reminders are built and run inside your account with our software, using automated workflows tied to your booking calendar or funnel opt-ins.
- How It Can Be Used
- Confirm upcoming appointments
- Remind clients about upcoming visits (with links to reschedule if needed)
- Send rebooking nudges a few weeks after a service
- Follow up with no-shows or cancellations
- Deliver thank-you messages and stay top-of-mind between visits
- Why It Matters
You’re busy, and your clients are too. Missed appointments cost money, disrupt your schedule, and reduce retention. With SmartText Reminders™, you maintain clear, reliable communication—automatically—helping you appear more professional while protecting your time and revenue.
- How This Fits Into Your Plan
Tier 2: Setup of one core appointment reminder flow
Tier 3: Ongoing support for additional workflows, rebooking flows, post-visit follow-ups, and missed call text-back automation
Turn interest into action with a powerful lead-generating offer.
- What It Is
LeadMagnet Launchpad™ is a simple but effective funnel system that helps you capture leads using a valuable freebie—like a coupon, checklist, or guide—delivered via email, text, or Instagram DM. It’s designed to give potential clients something helpful in exchange for their name and email (or phone number), automatically nurturing them toward a booking.
- Who It’s For
Local businesses that want to build their email list, grow their client base, or promote special offers—without relying solely on social media posts or word-of-mouth.
- What’s Included
- A professionally designed lead magnet (PDF or downloadable checklist, coupon, or guide)
- Copywriting for the landing page, opt-in form, and thank-you page
- Funnel setup and automation inside GoHighLevel
- Delivery sequence via email, SMS, or Instagram DM
- Contact tagging or segmentation for easy follow-up
- Optional lead capture integration with your CRM
- Where It Lives
This system is built in our software using the funnel builder, form tools, and automation workflows. You can also promote the lead magnet through Instagram DM automation (via AutoDM Flow™) or link from your social media bios, email signature, or website.
- How It Can Be Used
- Offer a free skincare guide or treatment checklist to potential med spa clients
- Provide a limited-time discount in exchange for contact info
- Promote a “Download & Book” offer for new clients
- Build your email or SMS list to promote future services or specials
- Nurture leads with Inbox Nurture™ email sequences
- Why It Matters
In today’s marketing world, people don’t just “click and book”—they need value first. LeadMagnet Launchpad™ gives you a repeatable way to turn interest into action while positioning your business as helpful, trustworthy, and professional. It also feeds your email list and gives you a database of warm leads to re-engage over time.
- How This Fits Into Your Plan
Tier 2: Lead magnet and funnel setup included in onboarding
Tier 3: Includes advanced optimization, seasonal lead magnets, and full integration with automation and email flows
Turn happy clients into glowing online reviews—automatically.
- What It Is
5-Star Prompt™ is a review-generation system that helps you collect more positive testimonials with less effort. Using simple automation, it follows up with satisfied clients shortly after their appointment and directs them to leave a review on platforms like Google, Facebook, or Yelp.
- Who It’s For
Local service-based businesses that depend on word-of-mouth, online trust, and reputation to grow—but struggle to get clients to leave reviews consistently.
-What’s Included
- One-time setup of an automated review request sequence (via text, email, or both)
- Custom review request messaging tailored to your brand voice
- Conditional logic to segment satisfied vs. unsatisfied clients (optional in Tier 3)
- Setup of review links for Google Business Profile or other platforms
- Branded thank-you message or redirect page after a review is submitted
- Simple script for in-person review asks (for Tier 1 clients)
- Where It Lives
The automation lives in our software, triggered after appointments or service completion. Review links direct to your Google Business Profile, Facebook page, or a review platform of your choice.
- How It Can Be Used
- Automatically text clients a few hours or days after their appointment with a request for feedback
- Send a follow-up email with a review link and a thank-you message
- Direct satisfied clients to public platforms and unsatisfied clients to a private feedback form (optional)
- Build up 5-star ratings over time without needing to manually request reviews
- Monitor review responses to highlight staff or improve service
- Why It Matters
Nearly 90% of people read online reviews before booking with a local business. But even your happiest clients often forget to leave one. 5-Star Prompt™ removes the friction, automates the ask, and helps you stand out online—without sounding pushy or repetitive.
- How This Fits Into Your Plan
Tier 1: Includes a ready-to-use in-person review request script
Tier 2: Setup of an automated review request message via SMS or email
Tier 3: Full automation workflow with segmentation, tracking, and optimization
Three levels of done-for-you marketing—designed to match your stage, goals, and growth. No stress. No guesswork. Just smart support that fits.
Build your foundation with polished content that positions your brand and earns trust.
Google Business Profile review & optimization suggestions
5 monthly content pieces for assets
2 asset reviews per month
Quarterly reporting
Review and testimonial request script to encourage 5-star feedback
Monthly content pack delivered in a Google Doc, ready to use and post
Turn your content into a conversion system with smart automations and lead generation tools.
Google Business Profile review & optimization suggestions
8 monthly content pieces for assets
3 asset reviews per month
Monthly reporting
Review and testimonial request script to encourage 5-star feedback
Monthly content pack delivered in a Google Doc, ready to use and post
2 Lead magnet email/Instagram automations per month
Appointment reminder workflow (text/email automations)
Your fully automated marketing and communication system—built to scale, nurture, and convert.
Google Business Profile review & optimization suggestions
10 monthly content pieces for assets
4 asset reviews per month
Monthly reporting
Review and testimonial request script to encourage 5-star feedback
Monthly content pack delivered in a Google Doc, ready to use and post
3 Lead magnet email/Insagram automations per month
Appointnment reminder workflow (text/email autumations) support and monitoring
Copyright © 2025. Mellissa O. All rights reserved.